Privacy policy

Visma’s Privacy Policy helps you understand what personal data we collect, why we collect it, and how we manage, protect, store, transfer, and delete your personal data. 

Personal data is information that can identify you as a person, such as an email address, street address, telephone number, etc.

What personal data does Visma process?

Personal data that Visma may process about you includes:

  • Basic personal information, such as name, address, telephone number, email, and demographic information. 
  • Information about users and web traffic, such as login ID, username, and IP address. 
  • Financial information, such as invoice-related information. 
  • Content that you have uploaded or shared, such as photos, comments, articles, and video clips. 
  • Statistics showing how users use our software and consume the content that we offer.
  • Information via job applications.

For the purposes mentioned in the section “Why we process personal data”, Visma does not process sensitive personal data about you.

How we collect your personal data

In general, Visma collects personal data directly from you or other persons associated with our customers. If the customer you work for buys Visma products or services through a Visma partner company, we may collect information about you from that partner company. 

We also use cookies and other tracking technologies when you use Visma’s websites, as well as when you interact with us by email. This is to optimize your experience of Visma, our products, and our websites. 

For more information, please read our cookie policy. 

In some cases, we may also collect information about you from other sources. These sources may be data aggregation from a third party, Visma’s marketing partner, public sources, or third-party social networks.

Why do we process your personal data

Visma’s Privacy Policy applies when Visma and its subsidiaries (Visma) process your personal data for various purposes when you interact with us, such as:

Purchase and deliver

  • Manage customer orders, agreements, and payments. 
  • Offer services directly to you, such as e-learning, webinars, and reports. 
  • Offer products and services to customers.
  • Create and manage accounts for users of our services.

Support and improvements

  • Improve and develop quality, functionality, and user experience within our products, services, and Visma websites. 
  • Offer customer support for our products and services. 
  • Run user forums to educate and enable interactions between users and Visma Security.


  • Detect, prevent, and assist when it comes to security threats, as well as to perform maintenance and troubleshooting.


  • Manage and send marketing materials.
  • Create interest profiles to market relevant products and services (profiling).


  • To manage recruitment processes and job applications. 
  • Evaluate submitted documents, conduct interviews, and communicate with given references.

Information on how personal data is processed in one of our many services is described in the respective data processing agreement for that service. In these cases, Visma acts as a data processor and processes the data on behalf of – and according to, instructions from the customer. For more information on the matter, please contact customer support.

Legal basis for processing your personal data

Visma processes personal data on several legal grounds.

In agreement with you

We process your personal data based on a legally binding agreement with you, such as when you apply for a job through Visma. Processing your personal data, such as your resume, applications, and references, are all necessary parts of handling requests from applicants before a contract is entered into. 

Your consent

Visma may process your personal data based on your consent. You always have the option to withdraw your consent after it has been given.

Legitimate interest

Visma has a legitimate interest in processing your personal data for security, support, and improvements. This also applies when you act as a contact person for an existing or potential customer. Your personal data is processed from a business perspective in such a way we believe does not conflict with your rights as a private person. 

Furthermore, Visma processes your personal data based on legitimate interest when you register for a webinar, download reports, or other types of content from our websites. This applies to the Visma user forum as well. The legitimate interest is to provide you with accurate content, as well as to host webinars, and market and administer your requests. Read more about how Visma processes your personal data for marketing purposes based on the legitimate interest in your rights when we process you personal data for such purposes under the “marketing” section of this privacy policy.

How your personal data is shared

Within Visma

Since Visma consists of many different subsidiaries, it is important for us to provide you with the best possible experience overall. To maintain an overview and insight, Visma may share your personal data between companies within the Visma Group.

Outside of Visma

Visma may also share your personal data with external, third parties in the following contexts:

Visma User Forum (Communities)

If you make a post, comment, or similar on the Visma User Forum, or other forums on any of Visma’s websites, this information may be read and used by others who have access to these forums. Visma is not responsible for any of the information you provide on such forums or on Visma’s websites.

Business Partners

Visma may share your personal data with our partners it is in accordance with legitimate interest from a business perspective. This also needs to be in accordance with applicable data protection legislation.


The Police Authority and other authorities may request access to personal data from Visma. In these cases, Visma only provides the information if there is a court order to do so.

For how long is your personal data stored?

Visma only stores your personal data for as long as it is deemed necessary to fulfill our contractual obligations. When we process your personal data on other legal grounds, such as legitimate interest, the information is stored for as long as necessary to fulfill the purpose of the processing. 

Consequently, your personal data may be subject to different storage policies based on the type of data and the purpose of collecting it. Examples are as follows: 

Contact information stored for marketing purposes, including leads or potential customers, such personal data will be deleted no longer than 24 months after the last registered activity.

Your rights

Your basic rights

You have the right to access your personal data by requesting an overview of the personal data we process about you, you may have the right to data portability. You may also have the right to request that Visma corrects any inaccuracies in your personal data. 

Furthermore, you have the right to request the erasure of personal data and to restrict or object to our processing of your personal data in accordance with this privacy policy or other service-specific terms. 

Marketing and profiling

The legitimate interest

When you interact with Visma, such as by visiting Visma’s websites, downloading content, participating in webinars, and by using Visma’s services, Visma will process your personal data based on legitimate interest. 

One of Visma’s legitimate interests are to process personal data for direct marketing purposes. 

Visma uses your personal information to provide you with relevant content through direct marketing on social media platforms, as well as through email, websites, or within a Visma service, based on your preferences. The personal data we process is aggregated information about you, such as IP address, interests (when you may have clicked, etc.), username, and device. This is done through cookies and is called profiling. Visma will also have the opportunity to combine this information with intell into the customer relationship we may have with your company. 

The purpose of profiling is to deliver personalized marketing to you, improve your user experience of our services/websites, and provide products that our customers are satisfied with. Visma’s services are generally used as tools for work-related purposes, and your behavior in their tools says little about your privacy. No sensitive data is processed. Your personal information is therefore processed from a business perspective in a way that we assess is not in conflict with your freedoms and rights as an individual. 

Visma uses email as a tool for communication marketing, but only with your consent and in accordance with applicable marketing laws (if required). If you have given your consent, you will always have the opportunity to opt-out as described below, or when you receive an email containing marketing material. 

Your right to opt-out of marketing communication

You have the right to opt-out of receiving marketing material from Visma and being subject to profiling. You may do so by following the opt-out instructions in marketing communication. 

If you have any questions about the privacy policy, you can contact us at